"These are very relevant wines to our market, representing excellent quality/price ratio. The competitive advantage for these wines is the combination of France plus stating the varietals on the labeling."
Caroline FALK, LA PASTINA/WORLDWINE, Brazil
"Vin De France breaks the cliché that French wines have to be expensive. This cost/quality ratio is for me the stand out USP. It is nice to see well-known and top tier producers making Vin De France part of their portfolio."
Charlène ARNAUD, MONOPRIX, France
"Vin De France off ers wines with interesting profi les, original styles and expressive packaging. These wines appeal to our foodie customers, and the craft beer types. A younger profi le of around 25-40. It’s about discovery, demystifying the off er. And matching with foods – great as aperitif wines!"
Peter NIXON, DAN MURPHY'S, Australia
"Vin De France means making French wines accessible to the new consumer. This has never been done before!"
Benjamin CAHILL, CO-OP, United Kingdom
"The competitive advantage of the category is the freedom to experiment with new blends, and also the ability to source from diff erent regions. Vin De France is a gateway into France, especially for the younger consumer."
Olivier ROBIN, SAQ, Canada
"Vin De France has a very promising future. VIN DE FRANCE wines offer a
great quality–price ratio. They perfectly match Canadian consumers' tastes."
Anna Christina STAALS, MITRA, Netherlands
"One VDF competitive advantage is that quality is very consistent and that makes it best value for your money. So consumers come back for it, for sure!"
Andréa ALBICOCCO, TOTAL WINE & MORE, United States of America
"As a buyer, I am looking for the next hidden gems, which over deliver and offer
great value and that will surprise my customers. To me, Vin De France
does that. I love the clarity of the labels, they are so important to understand
a grape varietal."