Anivin B2B

COMMENTAIRES DU JURY PANEL QUOTES

Lisa CHAPMAN, LCBO, Canada

"We need to bring in the millenials, and we feel that VDF wines can attract new customers and more amateur wine drinkers."

Peter NIXON, DAN MURPHY'S, Australia

"VDF wines are varietal, fruit expressive, modern, fresh, uncomplicated, easy to understand and non-threatening wines. The category is getting stronger every year."

Benjamin CAHILL, CO-OP, United Kingdom

"The competitive advantage of the category is the freedom to experiment with new blends, and also the ability to source from different regions. Vin De France is a gateway into France, especially for the younger consumer."

Caroline FALK, LA PASTINA/WORLDWINE, Brazil

"Vin De France breaks the cliché that French wines have to be expensive. This cost/quality ratio is for me the stand out USP. It is nice to see well-known and top tier producers making Vin De France part of their portfolio."

Vincent ZONNEVELD, HANOS, Netherlands

"Vin De France is definitely the category where innovation is possible; it brings back the fun in French wine!"

Michael TAYLOR, NUGGET MARKETS, United States of America

"The varietal labeling is significantly positive. Consumers want to see the varietal on the front label as it is then easier for them to understand what is in the bottle – that’s half way to purchase!"

Jennifer SONG, RT-MART, Taiwan

"I think Vin De France is a win-win for wine producers and customers. It combines image France and a reasonable price."

Charlène ARNAUD, MONOPRIX, France

"Vin De France offers wines with interesting profiles, original styles and expressive packaging. These wines appeal to our foodie customers, and the craft beer types. A younger profile of around 25-40. It’s about discovery, demystifying the offer. And matching with foods – great as aperitif wines!"

Claude JAMES, CORDON VERT , Japan

"If I had to use just three words to summarise Vin De France they would be ‘fruity, easy, enjoyable’."

Commentaires du jury / Panel quotes